Nielsen Media ResearchThe top-20 rated premium cable boxing telecasts.
The graphic shows that 17 of the top-20 premium cable shows were HBO products. But there’s a little more behind the numbers that suggests Showtime had a better year than HBO.
In 2016, Showtime had only one card in the top-30 most-watched events on premium cable. This year, it had three in the top-eight, and it’s most-watched fight of 861,000 viewers easily topped its most-watched matchup in 2016 (the Deontay Wilder-Artur Szpilka bout drew 500,000). In 2016, four HBO fights cracked the 1 million viewer number. In 2017, it had none.
Though HBO had a strong end to the year, Showtime’s consistency during all of 2017 gives it the edge.
Mikey Garcia, right, and Adrien Broner earned Showtime's highest ratings of the year. (Photo by Elsa/Getty Images)
“The viewership numbers are not quite the end-all, be-all they are in ad-supported television,” Showtime Sports general manager Stephen Espinoza told Forbes. “We do pay attention to them, but before we start looking at viewership numbers, the more fundamental question we ask ourselves is if we’re delivering on our promise to our viewership to televise the best bouts available. Are we doing that without unnecessarily relying on PPV? Most importantly, we ask ourselves, ‘If you’re a boxing fan, what network do you go to to get the best quality boxing programming?’ We think it’s quite clear it’s been Showtime now and Showtime in the recent past.”
Yet, there are plenty of reasons for HBO to smile, even though questions persist about the long-rumored cuts in the network’s boxing budget (though HBO has long insisted that it’s still as committed to the sport as it’s ever been).
“The numbers tell us that quality in competition, when mirrored in quality of storytelling and production, delivers on viewers’ expectations,” Peter Nelson, the executive VP of HBO Sports, told Forbes in an email. “We do not look to buy every fight. We look to buy fights that have a compelling story to tell. That begins with quality competition … Over the year, we had consistent 50-50 competition, as well as significant upsets in our run to the end of the year, including in back to back main events in early December (2 and 9). That kind of programming earns what we care about most: the trust of our viewers. The numbers tell us that when the viewer is cared for and respected, the viewer watches.”
">As 2017 winds to a close, let’s take a look at the top-rated boxing programming of the year, and when you do, you’ll see that HBO dominated the list for most-watched premium cable fights. Here’s the top-20 results from the year, as relayed by Nielsen Media Research—take special notice of the column on the far right that shows in the hundreds of thousands how many viewers each broadcast earned.
Nielsen Media ResearchThe top-20 rated premium cable boxing telecasts.
The graphic shows that 17 of the top-20 premium cable shows were HBO products. But there’s a little more behind the numbers that suggests Showtime had a better year than HBO.
In 2016, Showtime had only one card in the top-30 most-watched events on premium cable. This year, it had three in the top-eight, and it’s most-watched fight of 861,000 viewers easily topped its most-watched matchup in 2016 (the Deontay Wilder-Artur Szpilka bout drew 500,000). In 2016, four HBO fights cracked the 1 million viewer number. In 2017, it had none.
Though HBO had a strong end to the year, Showtime’s consistency during all of 2017 gives it the edge.
Mikey Garcia, right, and Adrien Broner earned Showtime's highest ratings of the year. (Photo by Elsa/Getty Images)
“The viewership numbers are not quite the end-all, be-all they are in ad-supported television,” Showtime Sports general manager Stephen Espinoza told Forbes. “We do pay attention to them, but before we start looking at viewership numbers, the more fundamental question we ask ourselves is if we’re delivering on our promise to our viewership to televise the best bouts available. Are we doing that without unnecessarily relying on PPV? Most importantly, we ask ourselves, ‘If you’re a boxing fan, what network do you go to to get the best quality boxing programming?’ We think it’s quite clear it’s been Showtime now and Showtime in the recent past.”
Yet, there are plenty of reasons for HBO to smile, even though questions persist about the long-rumored cuts in the network’s boxing budget (though HBO has long insisted that it’s still as committed to the sport as it’s ever been).
“The numbers tell us that quality in competition, when mirrored in quality of storytelling and production, delivers on viewers’ expectations,” Peter Nelson, the executive VP of HBO Sports, told Forbes in an email. “We do not look to buy every fight. We look to buy fights that have a compelling story to tell. That begins with quality competition … Over the year, we had consistent 50-50 competition, as well as significant upsets in our run to the end of the year, including in back to back main events in early December (2 and 9). That kind of programming earns what we care about most: the trust of our viewers. The numbers tell us that when the viewer is cared for and respected, the viewer watches.”
https://www.forbes.com/sites/joshkatzowitz/2017/12/23/hbo-showtime-2017-boxing-ratings-floyd-mayweather-ufc-odds/
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